The Rock Tribune

ULTRA MUSIC will heat up SXSW with their debut showcase featuring some of the label’s best and brightest talent on Thursday, March 17, 2011. The showcase is scheduled from 8:00 p.m. until 2:00 a.m. at The Phoenix and will highlight sets from ULTRA MUSIC artists BENNY BENASSI, WOLFGANG GARTNER, UNICORN KID, DESIGNER DRUGS and ADRIAN LUX.

ULTRA MUSIC will make SXSW shake to the sounds of these electronic music luminaries. Legendary, Grammy Award-winning producer and DJ BENNY BENASSI headlines the event with what promises to be a set of sexy, electro anthems from his forthcoming album, ELECTROMAN (releasing June 7) and his illustrious catalog. Grammy-nominated producer and DJ WOLFGANG GARTNER precedes BENASSI, and GARTNER is locked and loaded with his own sonic arsenal which will include “Illmerica,” “Space Junk,” “Forever” featuring will.i.am and many other cuts from his upcoming debut album (title TBA).  From across the pond, UNICORN KID draws from chip music styles, giving the showcase another flavor and flair.

Two of ULTRA’s more recent signings ADRIAN LUX and the duo DESIGNER DRUGS are primed to kick off the evening’s festivities with their own unique and undeniable sounds. DESIGNER DRUGS will be performing banging tunes from their recently released album HARDCORE/SOFTCORE, while LUX is hot off the success of his singles “Strawberry”, “Teenage Crime” and

New York City-based ULTRA MUSIC continues to pave the way for electronic music’s future. As one of the most prolific and eminent independent labels, ULTRA continues to set trends and push boundaries within the music industry.  Last year, three ULTRA MUSIC albums debuted in the iTunes Top 10 Overall Chart—ULTRA DANCE 11, Kaskade’s DYNASTY and deadmau5’s 4×4=12, with the latter two debuting Top 5 iTunes Overall.  Billboard documented the label’s success further as #1 Dance Airplay Imprint and #1 Dance Airplay Label, as well as Top 10 Dance/Electronic Album Imprint and Top 5 Dance/Electronic Album Label.  The label’s online presence remains unparalleled, with 265K YouTube subscribers and over 850 million views. It’s the 46th most subscribed to channel of all time and the seventh most viewed.

Set times for the Ultra Music Showcase are as follows:

THURSDAY, MARCH 17

ADRIAN LUX 8pm-9pm                                 www.facebook.com/adrianlux

DESIGNER DRUGS 9pm-10pm                    www.facebook.com/designerdrugs

UNICORN KID 10pm-11pm                          www.facebook.com/unicornkidmusic

WOLFGANG GARTNER 11pm-12:30am      www.facebook.com/djwolfganggartner

BENNY BENASSI 12:30am-2am                  www.facebook.com/bennybenassi

ULTRA MUSIC
www.ultrarecords.com
www.twitter.com/ultrarecords
www.facebook.com/ultrarecords

This entry was posted on March 1, 2011 at 6:28 am and is filed under News with tags SXSW, The Rock Tribune, Ultra Music. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.