PREMIER ELECTRONIC MUSIC LABEL ULTRA MUSIC TO HOST SXSW SHOWCASE ON THURSDAY, MARCH 17 AT THE PHOENIX IN AUSTIN FEATURING BENNY BENASSI, WOLFGANG GARTNER, UNICORN KID, DESIGNER DRUGS AND ADRIAN LUX
ULTRA MUSIC will heat up SXSW with their debut showcase featuring some of the label’s best and brightest talent on Thursday, March 17, 2011. The showcase is scheduled from 8:00 p.m. until 2:00 a.m. at The Phoenix and will highlight sets from ULTRA MUSIC artists BENNY BENASSI, WOLFGANG GARTNER, UNICORN KID, DESIGNER DRUGS and ADRIAN LUX.
ULTRA MUSIC will make SXSW shake to the sounds of these electronic music luminaries. Legendary, Grammy Award-winning producer and DJ BENNY BENASSI headlines the event with what promises to be a set of sexy, electro anthems from his forthcoming album, ELECTROMAN (releasing June 7) and his illustrious catalog. Grammy-nominated producer and DJ WOLFGANG GARTNER precedes BENASSI, and GARTNER is locked and loaded with his own sonic arsenal which will include “Illmerica,” “Space Junk,” “Forever” featuring will.i.am and many other cuts from his upcoming debut album (title TBA). From across the pond, UNICORN KID draws from chip music styles, giving the showcase another flavor and flair.
Two of ULTRA’s more recent signings ADRIAN LUX and the duo DESIGNER DRUGS are primed to kick off the evening’s festivities with their own unique and undeniable sounds. DESIGNER DRUGS will be performing banging tunes from their recently released album HARDCORE/SOFTCORE, while LUX is hot off the success of his singles “Strawberry”, “Teenage Crime” and
New York City-based ULTRA MUSIC continues to pave the way for electronic music’s future. As one of the most prolific and eminent independent labels, ULTRA continues to set trends and push boundaries within the music industry. Last year, three ULTRA MUSIC albums debuted in the iTunes Top 10 Overall Chart—ULTRA DANCE 11, Kaskade’s DYNASTY and deadmau5’s 4×4=12, with the latter two debuting Top 5 iTunes Overall. Billboard documented the label’s success further as #1 Dance Airplay Imprint and #1 Dance Airplay Label, as well as Top 10 Dance/Electronic Album Imprint and Top 5 Dance/Electronic Album Label. The label’s online presence remains unparalleled, with 265K YouTube subscribers and over 850 million views. It’s the 46th most subscribed to channel of all time and the seventh most viewed.
Set times for the Ultra Music Showcase are as follows:
THURSDAY, MARCH 17
ADRIAN LUX 8pm-9pm www.facebook.com/adrianlux
DESIGNER DRUGS 9pm-10pm www.facebook.com/designerdrugs
UNICORN KID 10pm-11pm www.facebook.com/unicornkidmusic
WOLFGANG GARTNER 11pm-12:30am www.facebook.com/djwolfganggartner
BENNY BENASSI 12:30am-2am www.facebook.com/bennybenassi
ULTRA MUSIC
www.ultrarecords.com
www.twitter.com/ultrarecords
www.facebook.com/ultrarecords
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