You are invited to experience The Sunset Strip at SXSW!

The world’s most legendary music boulevard is packing up and heading east to Austin, Texas for five days of music, comedy and an interactive lounge during SXSW.

The West Hollywood Marketing & Visitors Bureau and the Sunset Strip Business Association have partnered to create a Sunset Strip lounge at the SXSW tradeshow March 14-17. Attendees are invited to stop by The Sunset Strip lounge at the Austin Convention Center (booths 523 & 525) and enjoy a photo gallery featuring some of the top performances on The Strip, Sunset Strip Music Festival (SSMF) footage, meet with organizers of the SSMFcomedians from The Comedy Store and representatives from the West Hollywood Marketing & Visitors Bureau and The Roxy Theatre. Attendees can also enter the chance to win a VIP experience at this year’s SSMF, scheduled for August 18-20. (VIP packages will be given away each day during the tradeshow.)

Additionally, Sunset Strip venues The Roxy Theatre and The Comedy Store will host nights of entertainment at venues in Austin during the music festival. The Roxy will take over the Rusty Spurs venue (405 E 7th Street) for official SXSW “Austin Rox” parties on March 16 and 17, showcasing some of The Strip’s top talent. Lineups include:

Wednesday, March 16: Performances by Deep Dark Robot featuring Linda PerryJohnny Polygon and Sunset Strip Music Festival (SSMF) alum The Tender BoxAwolnationVanaprasta and Pigeons featuring Cisco Adler. The Rusty Spurs Lounge (aka Black and Tan) will feature performances by Olin & The MoonLocksleyHot PandaBrite Futuresand Blue Scholars.

Thursday, March 17: Performances by Fitz & The TantrumsLenka and SSMF alum Neon TreesSemi Precious WeaponsAndy Grammer and Wicker. The Rusty Spurs Lounge (aka Black and Tan) will feature HandsFerocious Few,Queen CaveatNovocaines and Sabrosa Purr. (For full details and schedule times, visit

Media interested in attending the “Austin Rox” showcases at Rusty Spurs should RSVP to Heather Kohos

The Comedy Store will headline its presence at SXSW with a panel at the Interactive festival titled “Social Media and Comedy: F**k Yeah!” with comedy experts Kambri Crews (producer/publicist, Ballyhoo Promotions), Alf LaMont (VP of marketing, The Comedy Store), Jordan Ellner (director of,, comedian Marc Maron and Sean McCarthy (editor/publisher, The Comic’s Comic). The discussion takes place Sunday, March 13 at 3:30 p.m. at the Hyatt, Texas Ballroom 1 (208 Barton Springs Road). As part of the journey to SXSW, The Comedy Store is bringing four up-and-coming comedians who will be performing at the legendary Cap City Comedy Club in Austin ( In addition, The Comedy Store comics will provide entertainment and support at the various Sunset Strip events at the Rusty Spurs and beyond. Follow @TheComedyStore on Twitter for updates.

Additionally, many artists that have performed in Sunset Strip venues – Key Club, The Roxy Theatre, Viper Room, House of Blues Sunset Strip, Cat Club and Whisky A Go-Go – are also taking the stage at SXSW. Below is a list of some artists performing. For full details and schedule, visit

(* indicates Sunset Strip Music Festival alum)

Alberta Cross
Army Navy
The Bangles
Ben Taylor
Black Cherry
Black Spiders
Blue King Brown
Blue Scholars
Brett Dennen
Cary Brothers
Chico Mann
Collie Buddz
Cold War Kids
Dame 55
The Daylights
Eastern Conference Champions
The Duke Spirit
Dum Dum Girls
Ellie Goulding
The Faceless
Fitz and the Tantrums
The Foreign Exchange
Freddie Gibbs
Friendly Fires
Francis and the Lights
G. Love
The Golden Dogs
Gram Rabbit
The Happy Hollows
Hoodie Allen
Jay Nash
Keaton Simons
Matt Nathanson
Mustard Pimp
Neon Trees*
Nico Stai
Nico Vega*
Noah and The Whale
North Mississippi Allstars
Of Mice & Men
Old 97’s
Olin & The Moon
Or, The Whale
Pigeon John
Portugal, The Man
The Raveonettes
The Supervillains
Tech N9ne
Tender Box*
Terra Naomi
Toubab Krewe
Uh Huh Her
Voxhaul Broadcast
Ximena Sarinana
Young The Giant

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