LOS ANGELES’ THE ROXY THEATRE LAUNCHES ‘NO. 1’, AN EXCLUSIVE PRIVATE LABEL CRAFT BEER CREATED FOR THE LEGENDARY SUNSET STRIP NIGHTCLUB BY THE KARL STRAUSS BREWING COMPANY

Since the beginning of rock ‘n roll, nothing has made a finer companion for the listening experience than beer.  Los Angeles’THE ROXY THEATRE has announced ‘No. 1,’ an exclusive private label craft beer created for the legendary Sunset Strip venue by the Karl Strauss Brewing Company.

THE ROXY ‘No. 1’ is unprecedented; no other entertainment venue in Los Angeles has their own private brew.  It is a medium-bodied golden ale with toasted malt flavors and a dry citrus hop character (Specs: 5.0 % ABV 7 SRM 17 IBU). Starting Monday, December 12, it will be available on tap at THE ROXY indefinitely.

“The Roxy’s love affair with beer started at our first vegan beer fest,” states Nic Adler, owner of THE ROXY.  “Introduced to us by LA’s premier craft beer bar, Tony’s DartsAway, we took it slow. As our palette matured, we started to bring in more and more craft and as important local beers. This is when our relationship with Karl Strauss started,”

Adler adds: “After carrying a number of Karl Strauss beers, we had the idea to do something ourselves. We worked with KS to get the right flavor profile, something that was special but also a beer that everyone could enjoy while they watched their favorite band. I think our golden ale represents The Roxy’s take on what a great craft beer should be– fresh, cold and easy drinking.”

ABOUT THE ROXY
Though traditionally known as a music venue, The Roxy is much more than four walls, a sound system, and (almost) 40 years worth of music and notorious memories. As a brand, The Roxy has expanded to a partner in the community, a promoter of the arts, a style and culture curator, and a support for bands throughout the country. It is the leading venue in social media and has the great opportunity of providing new music, innovations, information and technology to its community, both online and offline. The Roxy is known for its eclectic, must-see lineups that include debuts from Ke$ha, LMFAO, the first (and only) LA club performance by Amy Winehouse, plus landmark shows with rock icons Foo Fighters, Dolly Parton, Red Hot Chili Peppers, The Sex Pistols, and more.

www.theroxyonsunset.com

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www.myspace.com/theroxyonsunset

www.youtube.com/user/TheRoxyTheatre

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